My Better is Better than Your Better

I catch myself at times being a bit of a label snob. I tell myself that I get what I pay for, and that quality costs money. That is except for Nike. I buy Nike stuff (not exclusively) because I am a sucker for their advertising. Media Studies was my major in college, so this is what I spent my youth learning to immune myself to, and yet every time Nike rolls out a new ad campaign I am ready to buy some swooshed shoes and go train for something. I cannot think of another companies' ads that inspire brand consumption like Nike. A lot of slick ads can catch my attention with sly cleverness, but I usually end up just buying the music from the ad on the internet (hint: they weren't selling music). Nike has through the years made commercials that have stuck in my concessness and inspired me. My two favs are the Winter Olympics ad that used match cutting to portray various Olympic events with kids playing ie. a kid ridding a bike seemlessly cut with a speed skater on a track. The other was during the "We Love Runner's" campaign when a boombox weilding fan followed a guy jogging down the street blasting "eye of the tiger". Fantastic.

Well the newest campaign is a quickly cut montage of in your face trash talking from a bunch of today's best athlete's including my favorite... Mr. Brandon Roy. I have to say though that my favorite line comes from Sonics rookie Kevin Durant when he states that his fast and his quick just had a baby named speedy. Once again this onslaught of pure adrenaline has readied me to work... For what I am not sure, but I better get going because my better isn't really better than anyones better. Yet.